# Prerequisites

### Consent Management

If your website is accessed in a country where GDPR applies, you must implement a consent management platform (CMP) compliant with TCF v2.2, including the Mobkoi and Equative vendor IDs (898, 45).

### Ads.txt

The **ads.txt** (Authorised Digital Sellers) file is a text file that you place on your web server to declare which companies are authorised to sell your digital inventory. This helps prevent unauthorised and domain-spoofed ad inventory sales, ensuring transparency and trust in the digital advertising ecosystem.

#### Why You Need It

* **Transparency**: Let your buyers know who is authorised to sell your digital ad inventory.
* **Prevent Fraud**: Protect against unauthorised and domain-spoofed ad sales.
* **Build Trust**: Enhance trust within the digital advertising ecosystem by providing a clear list of authorised sellers.

#### Required Entries

Your `ads.txt` file should contain the following entries, replacing `[YOUR_ID]` with your specific ID provided by Mobkoi.

```
mobkoi.com, [YOUR_ID], DIRECT
smartadserver.com, 5290, RESELLER, 060d053dcf45cbf3
```


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