Prerequisites

Consent Management

If your website is accessed in a country where GDPR applies, you must implement a consent management platform (CMP) compliant with TCF v2.2, including the Mobkoi and Equative vendor IDs (898, 45).

Ads.txt

The ads.txt (Authorised Digital Sellers) file is a text file that you place on your web server to declare which companies are authorised to sell your digital inventory. This helps prevent unauthorised and domain-spoofed ad inventory sales, ensuring transparency and trust in the digital advertising ecosystem.

Why You Need It

• Transparency: Let your buyers know who is authorised to sell your digital ad inventory.

• Prevent Fraud: Protect against unauthorised and domain-spoofed ad sales.

• Build Trust: Enhance trust within the digital advertising ecosystem by providing a clear list of authorised sellers.

Required Entries

Your ads.txt file should contain the following entries, replacing [YOUR_ID] with your specific ID provided by Mobkoi.

mobkoi.com, [YOUR_ID], DIRECT
smartadserver.com, 5290, RESELLER, 060d053dcf45cbf3