Mobkoi Tag
This page provides an overview of the various configuration options available for the Mobkoi Tag.
Before starting the integration, ensure that all of the prerequisites have been complete,
Below is an example of the Mobkoi Tag, showcasing how it can be implemented with configurable options.
<script>
(function (cs) {
var options = {};
/* DO NOT TOUCH ANYTHING BELOW */
cs.parentNode.insertBefore(
Object.assign(document.createElement('script'), {
type: 'application/javascript',
async: 1,
src:
`https://tag.mobkoi.com/tag/boot/PLACEMENT_ID?po=` +
encodeURIComponent(JSON.stringify(options)) +
'&cb=' +
Math.random() +
'&st=' +
Date.now(),
}),
cs,
);
})(document.currentScript);
</script>passback
string
A url to a script to execute as a passback
passbackFunc
function
A reference to a function defined on the pages window object.
passbackTest
boolean
Enables passback testing
Passback Feature
The passback feature enables a fallback mechanism when an ad impression cannot be fulfilled—whether due to a lack of demand, a timeout, or an error during the ad request process. By specifying a passback script URL, the render library will automatically inject and execute the script in the event of a failure, ensuring that the ad slot doesn’t remain empty.
This fallback is commonly used to:
Load alternative demand sources
Trigger house ads or direct-sold campaigns
Maintain visual continuity on the page
Preserve monetisation opportunities
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