Mobkoi Tag

This page provides an overview of the various configuration options available for the Mobkoi Tag.

Before starting the integration, ensure that all of the prerequisites have been complete,

Below is an example of the Mobkoi Tag, showcasing how it can be implemented with configurable options.

<script>
  (function (cs) {
    
    var options = {};
    
    /* DO NOT TOUCH ANYTHING BELOW */
    cs.parentNode.insertBefore(
      Object.assign(document.createElement('script'), {
        type: 'application/javascript',
        async: 1,
        src:
          `https://tag.mobkoi.com/tag/boot/PLACEMENT_ID?po=` +
          encodeURIComponent(JSON.stringify(options)) +
          '&cb=' +
          Math.random() +
          '&st=' +
          Date.now(),
      }),
      cs,
    );
  })(document.currentScript);
</script>

Passback Feature

The passback feature enables a fallback mechanism when an ad impression cannot be fulfilled—whether due to a lack of demand, a timeout, or an error during the ad request process. By specifying a passback script URL, the render library will automatically inject and execute the script in the event of a failure, ensuring that the ad slot doesn’t remain empty.

This fallback is commonly used to:

  • Load alternative demand sources

  • Trigger house ads or direct-sold campaigns

  • Maintain visual continuity on the page

  • Preserve monetisation opportunities

Inline PassbackHosted Script PassbackEXAMPLE - GAM Passback

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